Looking for a print partner that delivers innovative solutions and outstanding results? Here’s how we helped bring the Brighton Bike Scheme to life, combining creativity, precision, and a commitment to excellence.
Tailored Solutions for Every Need
When Hourbike and Life Water partnered with Brighton & Hove City Council to launch BTN Bikeshare, they needed a reliable print partner to handle everything from directional signage to event marketing materials. That’s where we came in.
Weatherproof Signage Printing
To support users in navigating the city with ease, we produced 100 weatherproof directional totems on durable 3mm aluminium dibond material (acm). Each panel was cut precisely using our advanced Kongsberg cutting table and laminated for long-lasting performance. These totems featured custom location maps designed to enhance the user experience and help cyclists find their way effortlessly.
Custom Bike Decals
We created vibrant self-adhesive vinyl graphics to be applied to each bike in the scheme. These decals, reverse-printed with white ink, included bold logos and numbered stickers to ensure each bike was uniquely identifiable. A small but impactful touch that brought personality and organisation to the fleet.
Event Launch Marketing Materials
To celebrate the launch, we designed and delivered a limited run of unique voucher cards. Each card offered recipients free access to the bikes for a limited time, creating excitement and encouraging trial use of the service.
The Result
The impact was immediate. Over 9,000 registrations in the first month alone made BTN BikeShare the most successful launch in Hourbike’s history. Tim Caswell of Hourbike commented, “We came in knowing Brighton & Hove is a unique city with a strong cycling culture, but still the usage figures are even better than we could have imagined! None of our other schemes across the UK and Europe have had such a strong first month.”
The continued success of the scheme led to even greater opportunities, with more bikes, locations, and additional printed materials required to meet rising demand.
why partner with us?
At the heart of the Brighton Bike Scheme’s success was a seamless collaboration between our expert team and the project’s stakeholders. We pride ourselves on delivering personalised service, industry-leading quality, and fast turnaround times to support projects that make a difference.
Whether you’re transforming a city with a new initiative or looking to elevate your brand, we have the expertise and solutions to bring your vision to life.
Let's Work Together
Are you ready to partner with a print team that’s as passionate about your project as you are? Let's create something amazing. [Contact us today].