Business signage and POS advertising is much more than just words and images on a board; it’s one of the first impressions your business makes. Well-designed, eye-catching signage and displays grab attention, draws people in, and tells your story. Whether you’re a boutique jewellery store in the bustling Brighton Laines, a bakery come coffee brand with multiple locations in Sussex, or a retail giant with 100’s of shops - the right printed graphics can increase visibility, build your brand, and, most importantly, boost sales.
If you’re ready to take your retail space to the next level, we’re sharing practical tips and creative ideas to ensure your next printing and signage campaign not only looks great but also delivers results.
Retail signage plays a critical role in grabbing attention and turning passersby into paying customers. Imagine walking down a high street filled with different shops. Which one are you more likely to step into? The store with generic, forgettable signage or the one with bold, visually engaging printed window stickers that announce exactly what they offer?
Quality printed and installed vinyl graphics act as a silent salesperson. Regularly updated seasonal campaigns using temporary window posters help communicate your brand and showcases your offering —even before customers step inside. On top of that, it helps create a consistent and professional image that sets your business apart from competitors.
Enhances Visibility: Makes your business noticeable—even in crowded areas or from a distance.
Builds Brand Identity: Reinforces your branding with consistent colours, fonts, and logo usage.
Guides Customers: Indoor signage helps create a seamless shopping experience for visitors.
Boosts Foot Traffic: Grabs attention and piques curiosity, encouraging people to walk through the door.
Bird & Blend Tea Co., known for its innovative and playful tea blends, were launching a special Mr. Men Little Miss ‘Tea town’ campaign across all of its stores. The campaign required vibrant, high-quality window graphics to showcase the iconic, quirky, and fun designs that align with the brand’s personality. Having worked with the Team at Bird & Blend to deliver campaigns throughout 2024 - they once again turned to Lollipop Print for a fast and reliable solution.
We’ve produced temporary window cling graphics for several CUPP Bubble Tea stores in London and The South East. During the store renovation and fit-out phase prior to opening, the clever folk at CUPP Bubble Tea understand the importance of building exciting ahead of opening and invested in our super-fast window graphic print and installation service at Lollipop Brighton.
Our client ASBA Accounting Ltd in Crawley got in touch with us as they were re-branding and needed some help to update their shop front. After receiving the design from the client it was clear this would have a massive impact in the local parade of shops.
Behind every great signage and display campaign is a trusted professional printing partner. High-quality printing ensures your designs look clear, vibrant, and professional. Using expert services also allows you to access advanced features like UV-resistant finishes for outdoor signs or precision cutting for intricate shapes like decals.
If you’re exploring options for retail signage, partnering with a trusted print provider like Lollipop Print will save you time and give you access to expert advice on everything from material choices to design tweaks.